Arun has been in the PR industry for 10 years, starting out at Dynamo before joining Hope&Glory back in 2018, spending four years working on some of their largest clients including Sony, LinkedIn, American Airlines and Argos. He gets his kicks from work that allows him to bring brands authentically into culture, using a mix of channels that meets audiences where they are. Arun has recently completed the TheXec, a leadership scheme for UK-based Black, Asian, Mixed Race, and Ethnic Minority PR and comms pros - developed by BMEPRPros.