I Made This: bin there, done that
Assisted a creative in promoting their personal project through a compelling LinkedIn post, which garnered the attention of a prominent marketing trade publication that subsequently commissioned an article. Provided valuable insights on structuring the piece, drawing from research on the content format, and reviewed the copy, offering recommendations for enhancements.
Ali Munro’s article recounts how his simple poster initiative on bin tops went viral, highlighting the prevalence of single-use vape stickers across the UK. With nearly eight million vapes purchased weekly, Munro recognised the environmental issue and initiated the “Mary has a litter plan” campaign to encourage responsible disposal of vape packaging.
Success Metrics
Campaign Impact: 254k monthly unique visitors
Social engagement: 1546 impressions
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